Custom Web App Development

Portals, dashboards and booking or quoting tools built on WordPress or a custom stack, connected to the APIs and systems you already use.

Custom web app development illustration

What's Included

Everything a web app needs to work properly.

Every web app project includes the five things on the right. Features beyond the first release are scoped and priced before work starts.

Scoped around your workflow

The tool is planned around how your team and customers actually work, before any code is written.

Portals & dashboards

Client portals, admin dashboards and reporting views, with the right access for each user.

Booking & quoting tools

Online booking, quote builders and calculators that save your team manual work.

API & system integrations

Connected to your CRM, payment provider, email platform or internal systems.

Secure user accounts

Logins, roles and permissions set up so each user sees only what they should.

How We Work

From idea to launch, in four stages.

Four clear stages, each ending with something you can review. The scope and price are fixed before the build starts, so there are no surprises halfway through.

You talk to the person doing the work at every step, from the first call to the day after launch.

01

Discover & scope

Workflows, users and integrations mapped. You get a written scope and fixed price.

02

Design the flows

Screens and user flows designed in Figma and signed off before development.

03

Build & test

Built on staging with weekly demos, and integrations tested with real data.

04

Launch & support

Deployed and monitored, your team walked through it, then 30 days of support.

Why Choose Me

A tool built for your process, not a template bent to fit.

Custom web apps for businesses that have outgrown spreadsheets and off-the-shelf plugins. You get a tool shaped around your workflow and one developer who understands it end to end.

Built on what you use

WordPress or a custom stack, chosen to fit your team.

Integration experience

APIs, CRMs and payment systems connected and tested.

Secure by default

Roles, permissions and data handling planned from the start.

You own the code

Code, accounts and documentation stay in your name.

Related Work

Recent sites, live and working.

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A gallery store with curated collections, commissions and an online academy.

Client Feedback

What clients say after the site goes live.

Most of my work comes from referrals and repeat clients. Here is what they say about the builds, the ranking work and what it was like to run a project with me.

Questions & Answers

Everything worth asking before we start.

Still have a question?

Can’t find what you’re looking for? Send a message and you’ll get a reply within one business day.

Send a Message

It depends on the users, data and integrations. WordPress suits content-heavy tools and portals; a custom stack suits more complex apps. We decide together at scoping.

Available for new projects

Tell me what the site needs to do. I’ll tell you how I’d build it.

A 30-minute call, no pitch deck. You leave with an honest read on your current site and a rough scope, whether or not we work together.

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